Publishing embroidery designs, such as the one below for a table mat, was popular in newspapers in the early 1900s. The design below was originally published in 1909.
Directions For Embroidery Design:
Transfer patterns are very popular just at present, and one can attribute their popularity principally to the ease with which they can be handled, transferred to fabric, etc.
The design pictured you can readily transfer to linen, leather or burlap by inserting a sheet of carbon, or tracing paper between the design and fabric, then going over all the lines of the design with a stylus or sharp pencil.
You will then find the lines on the fabric distinct enough to follow in your embroidery.
Source: The Morning examiner. (Ogden, Utah), 28 March 1909.